FRONTIERE

Frontiere PR
  • URBAN DESIGN AND
    ARCHITECTURE/
  • CONSTRUCTION AND
    CIVIL ENGINEERING/
  • CULTURAL
    PLACE-MAKING/
  • PROMOTING
    URBAN DISTRICTS/
  • NEW MARKETS
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  • pic_hka2

Hong Kong International Airport –
Chek Lap Kok

One of the world's largest
infrastructure programmes

The Case:

Opened in 1998, Hong Kong's new island-based international airport terminal designed by Foster and Partners, was part of a US$20 billion 10-project programme that involved substantial land reclamation, urban development, highways, bridges, tunnels, and two rail links to the central business districts.

The Challenge:

First to formulate and implement an overall communications, stakeholder and brand strategy for this programme, linking together the 10 component projects and helping to maintain political support. This at a time of crucial political, economic and social changes as Hong Kong planned its return to Chinese sovereignty. Second to further develop that strategy to build and maintain support for the new airport itself, as it increasingly became a symbol of modern Hong Kong and its aspirations.

The Solution:

We built a coherent and consistent narrative for the 10 projects, in a way that retained widespread stakeholder support domestically and internationally. The whole scheme was completed in a decade – on time and within budget. We built a specific identity for the airport itself, and a stakeholder network that carried the airport through its high profile opening period. The airport is now regularly voted the world's best in travel surveys, handling nearly 50 million passengers and some 4 million tonnes of air cargo per year.